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Andrea Fryrear is co-founder, partner, and Agile marketing coach at AgileSherpas, the world’s leading Agile marketing training and consulting group. She spends the majority of her time helping marketing organizations, from global Fortune 50 enterprises to scrappy startups, transform their operations by applying Agile principles and practices. Andrea is also a highly sought-after international keynote speaker; her recent appearances include Content Marketing World, MarTech, Conex, and Dialogkonferansen, to name just a few.
Andrea is the co-author of the world’s first internationally recognized Agile marketing certification, which is accredited through the International Consortium for Agile (ICAgile). She holds a wide range of Agile certifications, including Certified Scrum Master (CSM), Advanced Certified Product Owner (A-CSPO), Certified Professional in Agile Coaching (ICP-ACC), Certified Scrum@Scale Practitioner, Certified Agile Leader (CAL-1), Certified Professional in Agile Marketing (ICP-MKG), and ICAgile Authorized Instructor.
In addition to the forthcoming Mastering Marketing Agility (June 2020), Andrea is the author of Death of a Marketer, which chronicles marketing’s troubled past and charts a course to its more Agile future.
On the rare occasions when she’s not on a stage or with a client, Andrea can be found in her adopted home of Boulder, Colorado, where she lives with her husband and two kids.