Talks covered by this speaker
Buyer Personas: Your Fuel for Driving Engagement that Creates Demand
All-Access LIVE Q&A - Optimization Topics
Categories covered by Ardath
About this Speaker
Ardath Albee is a B2B Marketing Strategist and CEO of her firm, Marketing Interactions, Inc. She helps companies with complex sales turn prospects into buyers and convince customers to stay with personas and persona-driven content marketing strategies. Ardath is the author of Digital Relevance: Developing Marketing Content and Strategies that Drive Results and eMarketing Strategies for the Complex Sale. She is a frequent industry speaker and workshop leader, and you’ll often find her on the lists of the top B2B content marketing experts to follow.