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My name is Erin Winters and I am a video storyteller, digital strategist, and entrepreneur hailing in my hometown, Detroit. My story starts in 2012, when I graduated high school and began working as a news fellow at WJBK Fox 2 News. I spent four years there unlearning everything I thought I knew about writing, and learning how to effectively script for television and video engagement. In 2012, I also began college at Howard University in Washington, DC and received my B.A. of Broadcast Journalism, with a minor in Graphic Design.
After graduating, I competed against young adults from all over Michigan for my previous job as the Young & Free Michigan Spokester. Basically, my main duty was to use creativity to drive a younger audience to the company. That included weekly videos, daily blogs, being the face of the company, and turning creativity into real marketing concepts.
I blew it out of the park, increasing their Instagram following by 156% during my 11 months there!
Which led to my job as the first Digital Correspondent for National Geographic. Wait, what? Yes! I entered a video competition to win a job at thee Nat Geo, and after competing with over 600 applicants… I won! So I packed up ship and headed back to Washington, DC for my yearlong contract. I pitched my ideas, produced, wrote, and hosted all of my digital video segments. Talk about a crazy exciting job.
Now, we’re here! Throughout my years of storytelling, I’ve always been drawn to the stories of entrepreneurs. And after several businesses reached out for help, I decided to do just that. I’ve built this business to help you build yours.