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Laura is a California native whose career has taken her from Stanford to Germany to Spain and back to the US, through industries being disrupted by technology. A graduate of Stanford University in California and IE Business School in Madrid, she provides strategic innovation marketing services based on start-up methods and European global perspective. In each role she has developed and introduced new tech-enabled value to B2B customers and partners. She bridges the worlds of technology and business, and leads scalable transformation ahead of competitors.
In 2013 she was part of the 6-person executive team that brought a data-driven, e-commerce platform to a DAX IPO. Since then, she works independently with visionary founders. She guides them to communicate value that matters, identify optimal competitive positioning, and secure borderless growth markets. Ready, set, scale!