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Break Free of Boring B2B with Influencers & Experiences

A talk by Lee Odden
CEO and co-founder, TopRank Marketing

January 28, 2020, 10:00 PM

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About this talk

B2B doesn't need to mean "boring to boring" and yet much of business marketing has earned its reputation. In a world of information overload, buyers expect engaging content from sources they can trust. The solution? Content co-created with industry experts delivered as interactive experiences.

Key Takeaways:

  • Choose the best interactive formats for your B2B marketing
  • Identify and engage relevant influencers
  • Promote and repurpose influencer content beyond the campaign

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Lee Odden

Strategist, author, international speaker and CEO of TopRank Marketing. Recognized by the Wall Street Journal, The Economist and Forbes as well as CMO.com and MarketingProfs.

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