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Binge-Worthy Branding: Using AI Like Netflix, Amazon & Starbucks

A talk by Sterling McKinley
Director of Digital Marketing, McKinley Media

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Binge Worthy Branding: Using AI & Personalization To Create An Irresistible Brand

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About this talk

Binge-watching and shopping are cultural phenomena that brands like Netflix, Amazon, and Starbucks are using AI to create highly personalized experiences that grab your attention and keep you coming back for more.

In this noisy and highly saturated economy, the only way to build brand loyalty is to cater to your customers’ preferences. Every brand, no matter the industry or size, can learn from bingeworthy brands and apply the principles of personalization or risk being disrupted by their competition.

Bingeworthy Branding explains how brands can shift from traditional mass marketing to using AI to build lasting relationships with customers through personalization. Learn how to use AI to humanize at scale while reducing cost and focus more on retention than acquisition.

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Sterling McKinley

Sterling has worked with clients such as Sprint, Bridgestone Golf, iHeartRadio, Safeguard Properties, Back to Nature, Kay Jewelers, Giant Food, Marshalls, and The State of Maryland Department of Commerce and Tourism.

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