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Branding Is Your Secret Weapon

A talk by Phil Pallen
Brand Strategist, Phil Pallen Collective

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About this talk

Branding isn't just about looking good. It's the most powerful business tool you have at your fingertips.

Learn how to properly position, build and promote your brand to get results. Leaning on real-life examples from the hundreds of brands Phil has personally developed, these unique tactics are actionable—making your digital marketing strategy better than before.

Key Takeaways

  1. Position: Learn how to position for your brand for success, distill your core offering, identity your audience, and satisfy the need of others.

  2. Build: Learn the steps of building an effective brand with dynamic photography, visual branding, and website development.

  3. Promote: Become social media savvy to promote yourself properly and create meaningful connections. Leave with a solid understanding of how to prioritize your social media platforms, create content, post effectively, and sell.

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