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Credibility Keynote: The Most Human Company Wins

A talk by Mark Schaefer
Executive Director, Schaefer Marketing Solutions

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About this talk

This program will change the way companies and organizations look at marketing, sales, advertising, and overall customer experience.

Based on his brilliant new book, Marketing Rebellion: The Most Human Company Wins, Mark Schaefer takes each audience on a discovery of surprising consumer realities. Weaving research with entertaining stories, Mark shows how an entirely new mindset is needed to meaningfully connect with customers in a rebellion against marketing, advertising, and PR.

Attendees will leave with new inspiration and new information on how they can incorporate strategies such as live experiences, people and culture, and story into their marketing, sales, and customer service processes.

In this session, attendees will learn:

  • How marketing, advertising, sales, customer engagement, and customer loyalty have changed forever
  • Two thirds of your marketing is occurring without you
  • Why this rebellion is re-defining the business landscape
  • A more human-centered approach to marketing
  • How to build a brilliant business when your customers are in charge

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Mark Schaefer

Author of eight books, consult to many Fortune 500 brands such as Dell, Microsoft, and The US Air Force.

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