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How to Exponentially Leverage Employee Advocacy by Converting Your Employees into Influencers

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About this talk

Businesses large and small are realizing that there is a powerful force awaiting to be unleashed in social media: The voice of their own employees.

While creating an employee advocacy program usually begins as a marketing initiative, it transcends corporate boundaries and often ends up being a cultural changing exercise.

That’s why it’s important to start with this end in mind and learn how to bring together marketing, sales, and other internal departments in order to create, manage, and optimize an employee advocacy program.

The secret to a successful employee advocacy program is treating employees as influencers. Learn how to in this presentation.

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Neal Schaffer

CEO of the social media agency PDCA Social, social media educator at Rutgers University and the Irish Management Institute, and author of three social media books.

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