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Buyer Personas: Your Fuel for Driving Engagement that Creates Demand

A talk by Ardath Albee
CEO & B2B Marketing Strategist, Marketing Interactions, Inc

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About this talk

Building a persona takes more than making a list of attributes and adding a picture. Buyer expectations have skyrocketed and show no signs of slowing. Buyers are clamoring for information that helps them make the best buying decisions, but most say it’s elusive. Technology has sped product cycles making it difficult to keep pace—for you and your buyers. Buying complex solutions has gotten, well, more complex. Personas can become the fuel you use to help simplify buying, build buyer confidence, and gain consensus to guide more purchase decisions in your favor.

In this webinar, you’ll learn:

  • 3 types of buyer personas and when to use each of them for best impact
  • What each type of persona must have to inform content marketing strategy
  • How to get the information you need to build strong personas

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