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How Customer Experience Can Be Your Brand Differentiator

A talk by Dan Gingiss
Chief Experience Officer, The Experience Maker, LLC

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Dan is giving away the following

Paperback copy of "Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media" by Dan Gingiss with a Foreword by Jay Baer

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About this talk

Every day, your company is providing experiences for your customers. But are they experiences worth sharing? No one shares an average experience; they share things they love and things they can’t stand. With all of the noise of social media clouding a brand’s ability to control the message, wouldn’t it be nice to be able to tilt brand sentiment in a positive direction? When you create a remarkable experience for your customers, they become your best marketers. Filled with tons of real-life examples, this session will leave you inspired to go back to work and make your own customers’ experiences remarkable so your brand can stand out against the competition.

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4 Things Every Marketer Must Know About Customer Experience

For years, marketers did not really have to pay attention to Customer Experience (CX). After all, their core function was to improve brand awareness and acquire new customers. But today, marketers must set the stage for the future experience that a customer will have when doing business with the company. The marketer of today must be educated in customer experience in order to attract ⁠— and keep ⁠— more loyal customers.

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Dan Gingiss

Customer experience keynote speaker, consultant, author and podcaster who spent 20+ years as an executive in Corporate America.

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