Give Your Brand A Voice Using AI, Alexa, and Google Assistant

About this talk

The world as we know it is changing. With the rise of Artificial Intelligence and AI-powered voice assistants like Alexa and Google Assistant the way that we engage with technology will never be the same. Currently, more than 60.4 million U.S adults own some type of voice-enabled smart speaker and that number is rapidly increasing.

The opportunities that both AI and voice assistants offer brands and organizations of all shapes and sizes are endless. From increased discoverability to automated customer service, personalized one-to-one engagements, sonic branding, and of course access to a multitude of data the time to embrace AI and Voice-First technology as a primary marketing strategy and interface to reach the people that matter most is NOW!

In this thought-provoking session you will learn about:

• The current state of AI in 2020, what AI is, how it works, and why it matters.

• The significance of AI and Voice-First enabled devices and platforms in marketing and business operations.

• How you can begin optimizing your existing content for voice search to increase your discoverability and own search in your industry.

• Examples of brands and organizations that have successfully leveraged AI and voice assistant technology to increase customer engagement and reduce costs.