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How to Find Your Digital Branding "Sweet Spots" through Differentiation and Positioning

A talk by Laura Schulte
Founder, Project Renaissance Innovation Advisory

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About this talk

In this presentation you’ll learn how to prioritize your market opportunities by identifying the ones in which you offer the best value with the least competition. These “Market Sweet Spots” are the easiest to own because you bring the strongest differentiation. In 4 steps you’ll build a strategic map that positions your offer and your competitors’ on framework of customer benefits. You’ll see clearly where you can stand out, without “noise” from others. With your new insights, you can adapt your message to outshine competitors for less – in google rankings, in your content marketing, when attracting talent and more.

Key takeaways:

1) Map your brand's benefit to the customer against competitors' positioning

2) Identify easy-to-own "Sweet Spots" where you offer potential customers more value with less competition

3) Gain insights to reposition your digital branding to own these Market Sweet Spots

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Laura Schulte

Laura is a California native whose career has taken her from Stanford to Germany to Spain and back to the US, through industries being disrupted by technology.

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