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Google Analytics Setup and Basics: What Marketers Need to Measure Success

A talk by Chris N. West
Founder | Author

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About this talk

Google Analytics can be an overwhelming tool to use. Find out what reports you really need to use in order to succeed online. Many look at this tool, but they do not use all the features it offers organizations.

Google Analytics is a tool meant for many types of organizations and teams. Understanding which reports are important is key. Creating custom reports that save time is essential for time management. This session will make sure the audience takes away the most important aspects of analytics.

Objectives:

• Learn the basics of how to start with analytics

• Learn what reports matter the most

• Learn how to automate custom reports and save time

• Learn how to use the data to grow online traffic

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Chris N. West

Author of Digital Marketing for Results: How to focus on what matters. Formerly, Chris served in a position at Google where he worked in the area of marketing key products.

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