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Optimizing Your Content: How To Keep Your Best Content Visible and Viable

A talk by Heidi Cohen
Chief Content Officer, Actionable Marketing Guide

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About this talk

Content optimization extends beyond just search and social media. Rather by continually transforming and updating your content, it stand out across formats, platforms and devices for the long-term. Even better, content optimization can increase the return on your content marketing despite the seismic shift in marketing.

Branding is your superpower. It positions your business and products. In the process, it builds trust with your potential and existing audience over time.

Therefore, regardless of company size, your brand provides connective tissue for your content needs to attract and hold audience attention across formats, platforms and devices.

This session will provide you with a roadmap for keeping your best content visible and viable. In addition, you’ll get actionable tactics to apply to your marketing.

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Heidi Cohen

Chief Content Officer – Heidi Cohen’s Actionable Marketing Guide President – Riverside Marketing Strategies

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