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Optimizing Your Research Process To Build A Better Digital Brand

A talk by Michele Linn
Head of Strategy, Mantis Research

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About this talk

Smart marketers know publishing their own original, survey-based research is a smart way to influence others and get great results for their business -- but they also know original research projects are often more difficult and time-consuming than anticipated.

Before you invest in your next research project, learn how you can optimize and streamline your efforts. Get the inside scoop on the must-haves of any project and learn about common mistakes you want to avoid that cost you time -- and earn you (and all marketers) a bad name

This session is for those getting started as well as those who want to take their research to the next level.


1) Identify easy-to-implement ideas that will have a measurable impact on your published research

2) Understand how to partner with other organizations supercharge your efforts

3) Leave with ideas on how to amplify and re-imagine your research for further reach

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Ultimate Guide: How to Publish Survey-Based Research for Content Marketing

Download this 44-page guide that walks you through the 4-step process of conducting, publishing and amplifying your own survey-based original research.

Please note, you need to register as an attendee before you can access this freebie.

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