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Smart marketers know publishing their own original, survey-based research is a smart way to influence others and get great results for their business -- but they also know original research projects are often more difficult and time-consuming than anticipated.
Before you invest in your next research project, learn how you can optimize and streamline your efforts. Get the inside scoop on the must-haves of any project and learn about common mistakes you want to avoid that cost you time -- and earn you (and all marketers) a bad name
This session is for those getting started as well as those who want to take their research to the next level.
1) Identify easy-to-implement ideas that will have a measurable impact on your published research
2) Understand how to partner with other organizations supercharge your efforts
3) Leave with ideas on how to amplify and re-imagine your research for further reach