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How to Eliminate Paid Media Waste in Content Distribution Using AI Across Industries

A talk by Chad Pollitt
VP of Marketing, inPowered

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About this talk

Online paid media is notorious for being rife with waste, fraud and abuse. According to Chartbeat Analytics, up to 66% of content distribution clicks lead to a bounce in less than 15 seconds.

This presentation will feature benchmark data from multiple industries and show content marketers how to use artificial intelligence to eliminate paying for bounces from their distributed content.

  1. The audience will have a clear understanding of the roll of AI in content distribution today

  2. Attendees will learn how to eliminate waste in their paid media spend and scale content distribution

  3. Audience members will also leave with benchmark data from multiple industry verticals on CTRs, engagement, time spent, and CPE

Most content marketers are forced to live in a click or impressions-based economy. This is why there's so much waste in paid media. However, using AI we're now moving to an engagement-based economy. As content marketers actual content engagement is what we seek.

The benchmark data I'll be presenting is across many millions of dollars and several industry verticals. No one in the world has seen these post-click content engagement metrics. It's valuable data.

Key Takeaways:

  1. The audience will have a clear understanding of the roll of AI in content distribution today

  2. Attendees will learn how to eliminate waste in their paid media spend and scale content distribution

  3. Audience members will also leave with benchmark data from multiple industry verticals on CTRs, engagement, time spent, and CPE

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The Guide to Native Content Amplification

It’s becoming abundantly clear that we’re nearing the end of advertising as we know it. Interruptive ads no longer work – they’re blocked or simply ignored. According to Forrester, CMOs will be taking as much as $2.9 billion away from display advertising this year alone in order to amplify content. As a result, our VP of Marketing, Chad Pollitt, has developed "The Step by Step Guide to Native Content Amplification" to help marketers get the most out of their content amplification.

Please note, you need to register as an attendee before you can access this freebie.

Chad Pollitt

Chad has been creating profitable online campaigns for over 19 years for some of the world's most recognizable brands, while delivering tens of millions of dollars of tracked return. Named a top five content marketing thought leader and top 20 CMO influencer.

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