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The 4 Es of Engagement: How to Create Content that Moves Your Audience to Action

A talk by Zontee Hou
President & Chief Strategist, Media Volery

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About this talk

Whether they feature car maintenance tips or entrepreneurship lessons, how-to and tutorial content resonate with both B2B and B2C audiences because they allow the audience to gain skills while building brands' credibility and authority.

In this session, digital marketing expert Zontee Hou shares case studies that demonstrate the power of educational and explainer content to engage your audience, to build brand loyalty, and to translate that content into business results. She also shares key takeaways that will allow you to start planning and deploying more effective content marketing today.

Key takeaways:

  • Translate their brand voice into engaging content
  • Develop and plan content marketing effectively
  • Identify gaps in their existing content efforts

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Zontee Hou

Marketing Consultant, Professor, TopRank's Top 50 Content Marketers

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