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Optimization Keynote: Top 10 Social Media Tips for Busy Digital Branders

A talk by Sree Sreenivasan
Marshall Loeb Visiting Prof of Digital Innovation, Stony Brook University

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About this talk

Social media marketing can be a dynamic powerhouse that solidifies branding, creates quality leads, and drives sales. Or, it can be a big time-wasting, task-oriented dud. The key is to know how to strategically create, carry out, and measure the overall plan.

This session will help you level-up your social media marketing and overcome several common challenges, including carving out enough time, creating high-performing content, and properly measuring the resulting metrics.

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Sree Sreenivasan

Previous Chief Digital Officer of New York City, Metropolitan Museum of Art, and Columbia University. Professor at the Columbia University Graduate School of Journalism. Fast Company magazine's Most Creative People of the year.

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