WANT ON-DEMAND ACCESS? Get Access All Year, Exclusive Action Guides, Gifts, Q&A with Speakers, and A Branding Makeover.
Meetings and events should be part of your overall marketing strategy. More business gets done (read: sales) because of the relationships we’re able to build face-to-face. The magic is in taking online offline, and then continuing to foster relationships online beyond the event. Sometimes the events team is in the marketing department, but not always, and it’s crucial to establish an on-brand strategy together for what you’re trying to accomplish.
In this session, you will learn strategies and tactics for developing a successful event EXPERIENCE that fosters a positive brand image that’s in line with your overall business. We will work through the “why,” to the how, and then how to get the word out to drive attendance and positive feedback.