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PR is increasingly important in building a brand's reputation and credibility. How can you incorporate digital publicity into different channels to cover all the bases?
1) Attendees will understand the role PR plays in building brand credibility.
2) Attendees will understand how PR can be incorporated into various elements of a branding effort such as press releases, blogs, social media and earned media articles.
3) We will cover tools and tactics attendees can use to assist in their efforts.