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Using PR to Build Brand Credibility

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About this talk

PR is increasingly important in building a brand's reputation and credibility. How can you incorporate digital publicity into different channels to cover all the bases?

Key Takeaways:

1) Attendees will understand the role PR plays in building brand credibility.

2) Attendees will understand how PR can be incorporated into various elements of a branding effort such as press releases, blogs, social media and earned media articles.

3) We will cover tools and tactics attendees can use to assist in their efforts.

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